Instagram growth service Tools

What type of tools are used for Instagram Growth?

Let’s look into what are the most advanced tools needed for your Instagram growth service.

Instagram is still the leader of attention, and for brands, influential people who do not forget viral kings and queens are in an epic battle for commitment, “likes” and followers.

Working on your account as a whole should always be on the agenda and help you continue to work to improve your Instagram line, I recommend some tools that can do it without problems.

1. Fan bump

Imagine an Instagram growing expert working with you every day to reach your Instagram goals. Fan Bump is just like that, an Instagram growth service powered by Instagram growth experts.

Fan Bump can go hand in hand with some of the best Instagram growth tools on the market. Its platform allows you to strategically develop your audience and knowledge through its intelligent filter system based on hashtags, locations, user names, and influencers.

Fan Bump filters are fully customizable to effortlessly interact with the most active users on Instagram, allowing for more organic tracking.

Using Fan Bump connects you directly to a growing real-time expert, which not only increases the number of your followers but also creates a strategic action plan to achieve.

In short, Fan Bump is the expert dedicated to growing on Instagram.

Characteristics

Expert dedicated to the growth

Strategic planning

Smart orientation

Hashtag Targeting

Geographical orientation

Influencer Targeting

2. Fuelgram

Fuelgram is back with a new artificial intelligence algorithm that adequately analyzes the commitment, activity, and actual activities of each account below to provide the most efficient delivery of powerlikes possible.

Fuelgram is the number one name on Instagram Powerlikes and the growth of Instagram, real numbers, real growth, and true Instagram Powerlikes. In recent years, Fuelgram has been the favorite of Instagram Powerlikes and increase in general. So much so that it has put a little shade on your services. I had a fuel diagram in my marketing stack “for a minute,” as they say.

With our data, we have achieved more than 10 million impressions with Fuelgram and more than 350,000 subscribers through our networks, without forgetting Fuelgram in our marketing reserve and quality content.

How are Powerlikes Fuelgram

They use their network of accounts with an average of 1000 subscribers a day, which makes it possible to provide the most efficient Powerlikes.

Note: Instagram Powerlikes is a tool that increases the chances that your posts become viral. However, as I said before, the content must be solid to become viral. Do not take my word; try Fuelgram for free, give free trials to post your messages to Instagram Explorer.

Characteristics

True Instagram Powerlikes

Impressions of real power

Real Power comments on Real Instagram users

Create your own energy niche engagement group

Dedicated support

      3. Jarvee

Jarvee is a name you may have heard before, a real competitor for all social networking tools. Jarvee has some essential features for Instagram that allow you to automate your Instagram entirely and efficiently with ease. Jarvee will enable you to develop multiple social channels, not just Instagram. You can increase the number of accounts on Facebook, Twitter, Pinterest, Linkedin, etc.

A great time saver because you can manage all your social channels in one place. Jarvee says that “you can reach more than 100,000 new Instagram users each month.” A huge claim; however, if you have already heard of Massplanner or Followliker, I would advise you to take a look at Jarvee, as this can go hand in hand with these other Instagram tools. Since Jarvee shares similar features and tools for a same platform, should I say more?

Characteristics

Hashtag and account segmentation

Hashtag search

Scheduled publications

Statistics

Publish from the dashboard

Follow, I like, comment, stop following

Proxy support

Import data from other automation tools.

Five days of the free trial

4. Fastory.io

The main goal of Fastory is to help you create engaging content for Instagram stories. You can simply use the provided templates or add your personalized content.

Fastory also lets you instantly sync Instagram and Snapchat ad assets. Global Fastory enables you to create professional-quality content without any technical or advanced design skills.

Characteristics

Creating drag and drop stories

+1,4 million royalty free photos.

Instagram integration and Snapchat Ads

Smart Council

Objective Scripts for Objectives

+50 movement holders ready to use

Professional quality content

No technical or design skills required

5. Aigrow.me

Aigrow.me is a very powerful tool, which synthesizes the whole process of growing Instagram in an excellent tool. Yes, I said the whole process of growth. Aigrow looks like instagress 3.0. Aigrow.me allows you to create your own engagement pods, scheduled messages, direct messages (send enabled) as well as hashtags, location and direction of influence.

Aigrow.me also offers a complete and dedicated support in its main plans and is undoubtedly a tool to take into account for Instagram, for your Instagram marketing stack. 

Instagram Growth can be super benificial for any type of business instagram account just like when using seo services to grow your business online and rank higher on search engines.

Characteristics

Unlimited publishing schedule

Unlimited Engagement Groups

Mailbox

Growth Engine – FAST

DM automatic – without a mark

Dedicated support

Objective, location and influence

Engagement groups

Use your Instagram mobile app in a web browser on any desktop

Build your own pods and niche engagement groups

Start growing your instagram followers through our instagram growth service.

Click below to download a PDF format of this article.

instagram-growth-service-tools

 

Where To Buy Instagram Followers Online and how to keep them engaged

Where to buy Instagram followers the question that everybody asks. Buying likes and followers for social networks has long been considered a dubious practice. Today, where being an influencer has become a real profession, it is a technique of digital marketing like the others. It is an ideal tool for any local business whose objective is to promote itself and to hold the attention of real people on its products. Thus, if you are a leader and want to attract potential future customers and promote your services and offers. All the biggest Instagram accounts have been there because it’s an effective way to get the viewers (and partners) on your work, especially in the early days. Unfortunately, because of the sites of sales of not very serious likes, social networks are currently chasing false accounts. To pass between the drops of algorithms and increase its audience in a few clicks, so you have to find a trusted site to buy his followers.

 Why buy likes and followers?

We can buy likes and subscribers for different reasons:

• put forward a project with little visibility (startup, artistic work, Insta account …)
• pass a cap of number of subscribers
• maintain the illusion of developing an account during a bad password

It can be seen that this type of practice can be quite legitimate in many cases. However, having 100,000 followers on an account is not enough to monetize, profitable its online business. The purchase of subscribers and virtual likes must be part of a global online strategy. For example, it would be suspicious to have several thousand twitter followers while your posts only collect a few likes.

How to buy likes online?

This operation is done in a few clicks. Tap on Google “Site to buy instagram likes and subscribers” and you’ll be spoiled for choice. Then click on one of the links and you are on a page that will promise you wonders. You just have to buy the number of likes and followers wanted for a price often very high. For more credibility, you will not receive your new subscribers at once but in successive waves. However, even with these precautions, this operation is not without risk.

We’ve got some more ideas on how to: Buy 50 Real Instagram Followers

The problem of buying traditional followers sites

The main defect of these sites is the lack of professionalism . For example, it is not uncommon to see some of the subscribers that one has bought remain inactive, or even unsubscribe. Worse, Instagram’s new policy is to remove all fake accounts on its platform. Raging when you spent a hundred euros to get more views. But this should not prevent you from trying the experiment. To be certain of the result, it is only necessary to address to the good provider.

Here’d you can learn more about Instagram Growth Service.

Everyone will tell you, Instagram is THE fashionable social network! Instagram is gradually becoming a benchmark for new emerging brands. Very used in a B2C context, Insta (for intimates) makes it possible to create and grow a community quickly and simply. Discover our tips to go from 0 to 1000 followers on Instagram.

Instagram, a strategic social network

Depending on your business, Instagram can be a surefire tool for creating and unifying a community. Some brands have also decided to create a strategy based entirely on Instagram (cc: Daniel Wellington). Users on Instagram are very engaged if they like the content. Moreover, with the “discover” function, it is very easy to develop your community thanks to the personal communities of your followers. On Instagram, there are several levers for creating and developing a community.

Techniques to go from 0 to 1000 subscribers on Instagram

RELEVANT CONTENT

To boost your performance, you must be active and create content regularly on Instagram. Although spontaneity takes precedence over Instagram, you can organize yourself to save time. Apps such as Buffer and Hootsuite let you schedule your posts … so do not miss out! So depending on your activities and your news, you can plan posts in advance. For example, it’s soon Mother’s Day, you can now plan a post for this occasion.

Do not hesitate to create an editorial calendar for 3 months to see your events, your news, your product focus, etc.

To find out if content is relevant to your audience, just analyze the numbers! If you post pictures of your meals while you sell clothes, the craze may be very limited. Everything is a question of editorial line… 

THE EDITORIAL LINE

The editorial line! We read everywhere on the web that it is essential to any strategy on the web … It is also true on Instagram. The editorial line of your account is what will allow your community to identify you among your competition and users to subscribe to your account. If nobody understands your editorial line, no one will subscribe. You must add value to the user. Why must he follow you? Your visuals are beautiful, your feed is harmonious, your posts are relevant, etc.

For example, the Konbini media is very active on Facebook and especially very followed (over 3,600,000 people), because we understand perfectly the editorial line: pop culture, news, trends, series, music… On Instagram, “only »300,000 people follow the media online. And it must be said that it is difficult to navigate this account!

Even the community management specialists from the private group “Le Journal du CM” are wondering about Konbini’s positioning. By the way, is there a positioning? To believe the 72 comments under the photo: NO. There is, however, a “catch-all  ” trend of pop culture.

Pay close attention to your editorial line! It must be clear and understandable for your audience. To understand what pleases or not, you must test! And do not hesitate to use the poll function in the stories. 

Tips: you want to keep a harmonious Instagram feed and for this you want to see how your next post will fit into your feed … Nothing simpler. With the Preview app for Instagram, you’ll see how your next photos will fit into your feed without publishing them to your community!

MAKE YOUR ACCOUNT KNOWN

To advertise your account on Instagram, you can certainly let things happen, but it will take (a lot) time. Subscribers of your followers (am I clear?) You can discover through the likes of these on your publications via the tab “magnifying glass” Instagram. But there are techniques to make your account more quickly. For example, you can go to the accounts of people in your target (your persona) to subscribe or like or comment on a photo. But be sure to stay relevant and do not overdo it! If you have defined your persona well, your content will appeal and you will be able to make your account easily and gain followers.

You can of course automate all these actions via applications such as Alfred.fm, but you will lose the human side of your Instagram account. There is nothing more annoying than receiving comments like “nice pic” or followers who leave you after only 24 hours…

ADVERTISEMENT

Of course, we had to talk about it! After the relevant content, the editorial line, and the “free” methods to make one’s account known, one had to talk about advertising. On Instagram, you can create a promotion directly from your mobile business account or you can create an advertisement from the Facebook Business Manager linked to your Instagram account.

From your profile, you will be able to boost your existing publications. On the Business Manager, you will be able to create more elaborate and thoughtful advertisements. On Instagram, you’ll be able to create carousel ads to showcase some of your products, as well as videos, a single photo, or story ads. The social network belonging to Facebook obviously allows you to add a call-to-action. For example, buy, book now, register, install, download, use the app, contact us, find out more … It all depends on your goals. To grow your account, you can boost an existing post with your target audience to discover your account.

You can also create an advertisement on the Business Manager by choosing to broadcast only on Instagram. To grow your community, choose Brand Awareness, Interaction, or Scope. Once again, everything depends on your goals … Moreover, like Facebook, you determine your daily budget and the duration of your campaign.

THE CONTESTS

On Instagram, the contests are strong! Engaging, popular and effective, quizzes are the secret recipe for getting subscribers quickly. However, make sure you already have an active community to avoid the flop. For the mechanics of the contest, you can dare everything on Instagram: like, follow, repost, tag friends… It’s up to you, Instagram is not as strict as Facebook in terms of rules for quizzes. To grow your community, you obviously need to ask participants to follow you.

You can also consider competitions in partnership with complementary brands to yours that have a similar and larger community. Thanks to this, you will be able to make yourself easily known.

The contests are sometimes a little misunderstood by social networking professionals because they “artificially inflate” the community. Indeed, you can have in the lot of participants called “concouristes” as they are called in the middle! Some people participate in quizzes all day without being really interested in the brand or the product. These people will not be active and committed to your brand after the end of the contest. Fortunately, this remains a minority and we will not spit in the soup at startup.

PARTNERSHIPS WITH MICRO-INFLUENCERS

Great trend of the year 2018, the micro-influencers are ALL ABOUT. More affordable than well-established influencers, micro-influencers (up to 10,000 subscribers) are relevant in an Instagram strategy.

For starters, you need to spend time on Instagram to identify micro-influencers relevant to your business. You need to find Instagramers who have communities similar to your personas. To do this, analyze the communities of micro-influencers precisely to be sure that they correspond to your brand. Also pay close attention to the engagement rate. This is a key indicator to detect follower purchase.

You can offer several types of partnerships to these emerging influencers:

Post one or more photos of your product on Instagram with a tag from your account (example: @blablabla).

A quiz to win your product to subscribers of the micro-influencer with subscription to your account.

A personalized promo code valid on the site for 1 week (example: freddy20).

These types of partnerships are very often complementary.

To begin, micro-influencers will be partners of choice. Tanke has done a very relevant study on micro-influencers:

• Buying followers

It is indeed a solution … to banish. Very popular on the Instagram sphere, buying followers is not recommended at all! Certainly, this gives the illusion that your account is being followed by an important community … And you all know the adage that says “the world is calling the world”. Not false. But “the world” will quickly see that the engagement rate on your publications is zero! So, take the time to build a true committed community. You will have many more benefits in the long term.

In short, there are 1001 ways to grow your Instagram community! It will all depend on the time and budget you want to give to your Instagram account. The more time you invest in content creation, the more you’ll pay for your paid campaigns, for example. Do you have any other tips for growing your community on Instagram? To your comments!

Here’s a guide on how instagram growth works

• Instagram training: boost your sales with this social network

Instagram is a real acquisition lever for companies. Depending on your business, Instagram can be magnet to prospects. Our training will allow you to understand the issues and especially to use Instagram in the right way.

Earning Instagram followers is a challenge for many brands. Unfortunately, the number of followers is an important indicator of the potential of a brand, like the number of likes. That said, in reality, quality always prevails over quantity.

Faced with this situation, many brands that have not managed to achieve success on Instagram have gone on the dark side, choosing quick and cheap solutions to increase their number of followers: do you believe that it can work?

Before falling into ease, be aware that buying followers for Instagram will lose all credibility. That’s not all: it will seriously damage your strategies.

The Killer Guide to instagram followers and the interest of creating your own databases

On the other hand, gathering information and data from a trusted source will inspire you to make better decisions and achieve better results. It’s proven. E-mail marketing strategies are a good example of how to have a real influence through your own databases, since buying them has no interest.

The same is true of social networks: the purchase of information has the risk of attracting false data. You will grope with useless bots for your business. In addition to thwarting your strategies, stalling your stats, and making things more complex, you’re likely to tarnish your relationship with your audience.

The main Instagram users know this app on their fingertips. They are unaware of any trick to cheat and watch the marks closely. Do you really want to take the risk of losing a great opportunity to generate commitment? Consider that the majority of this audience is Millennial, and you know how hard it is to impress them. Do you think you can take that risk?

How to naturally get more followers on Instagram

1. Optimize your profile

Strangely, many brands do not fill every field in their profile. It is essential to establish links with his community because it is a showcase.

How would you have more followers if they cannot even recognize you at first glance? Your profile should quickly identify the brand. Ideally, use your name, your logo in the main image, and a brief description.

Do not forget to add a link as this can be very useful. Depending on the strategy you set up on Instagram, you can add a link to your home page or a specific landing page.

• Take advantage of other channels to gain visibility

To attract Instagram followers, users must first know you. To do this, instead of waiting for them, you can do several things to make yourself known.

You can publish on your other social networks that you already have a space with loyal followers. Just like Sony Mobile, who spoke to his Facebook community to announce his new profile on Instagram based on a specific product: this gave the public a reason to follow his profile.

If you choose this strategy, keep in mind all the details that come into play. Look closely at the example image: the URL is customized. Do it too to rate the traffic on your Instagram page from other social networks.

There is also a button to access your profile on your website and in all your e-mail communications. Thus, the chances of finding you will be greater and you will have more followers on Instagram.

• Create quality content

The real secret of Instagram is the multimedia material. The text takes second placeon this social network. Try to find interesting pictures and videos to surprise your followers.

Fuzzy or useless photographs are irrelevant. In addition, other settings influence your content strategy:

• Find the best time to publish

According to TrackMaven, the commitment on Instagram remains fairly constant during the week, even if it increases slightly on Mondays and decreases slightly on Sundays.

However, as shown in the Quick Sprout infographic, the best time is between 3 pm and 4 pm

This data can serve as a starting point, but remember that your target determines your schedule. The best way to find the perfect time is by testing your own publications.

Take the time to post content at different times and review the number of impressions and likes you get. You’ll get an idea of ​​the hours your target audience spends consulting you, and you’ll know when to launch new products.

In this sense, Prime is an application that analyzes the best moments of the day and even of the week. It will give you clues to organize your publications and know what time to launch them.

• Be constant

There is no magic formula for establishing a publication frequency on Instagram. A report from Simply Measured notes, however, that 75% of the best brands publish at least once a week.

Keep in mind that you need to make sure your content appears on the “Discover” button of Instagram users. Only then can they find you if they do not know you, and you will have more opportunities to touch them. You must also think about your followers: they follow you because they want to hear from you, so do not disappoint them with a poor profile.

If you think that lack of time can trick you, Instagram has also thought about it. You can save your publications as drafts to save time. Otherwise, apps like Hootsuite will help you program them.

• Use hashtags

Instagram is a social network where the hashtags are almost indispensable. If you use them correctly, you will have a reputation in the topics or concepts that interest you. You can also choose to create your own hashtag.

A good hashtag strategy can be oriented in several directions:

1. You can create your own hashtagto differentiate yourself;
2. You can also use the most common ones;
3. Follow the trend and enjoythe hashtags in vogue;
4. Use controversyto get attention.

Also, do not forget to take advantage of Instagram Location Stories and Hashtag Stories to improve your visibility.

• Do not neglect subtitles and localization

Although this is a completely visual platform, the subtitles of each publication are also used to help you get followers on Instagram. So there are some tips that you can take into account:

• Ask questions. This will invite your subscribers to leave comments. You will gain visibility.
• Tag users. You can tag other platform users that appear in your photos. Either in the subtitle, or using the tagging feature of the application. In fact, as Simply Measured points out, publications that mention other users in their title have an average of 37% more engagement.
• Tag your site. If your business has a physical store or offices, be sure to include this location on your photos and encourage your subscribers to do the same. This will help you expose your brand to more people.
• Earn followers with contests

Draws, games, contests … Everything is good to take! It’s a great way to connect with your subscribers and increase engagement. Instagram competitions can be very varied, although the most common are “likes contests”. In this type of contest, users opt for the prizes you offer if they like your image.

However, competitions that require tracking different accounts are becoming more common. This, combined with a specific hashtag, can give a boost to your profile.

In addition, integrating the platform into your marketing campaigns can usually help you gain followers on Instagram. It’s a chance to connect offline and online experience.

For example, Taco Bell announced that they would start serving breakfast, and they did it using Instagram. They showed the product, attracting public attention. However, you can find many other uses. Use the social network to cover live events, such as conferences, meetings, promotions in the store … Everything works. And the more you humanize your profile, the better.

• Measure your actions

It’s important that you measure the actions of your marketing campaigns on Instagram. This is the only way to evaluate the effectiveness of every content you have published in this social network. You’ll know which content works best and which video or image is most popular among users. You will know then that you will have to continue to use it.

• Advertise on Instagram

It is very likely that your target audience is present on this social network. Instagram has more than 600 million monthly users: another way to earn followers is to publish advertisements. How would your target get to know you if you did not get talked about?

In just a few years, Instagram has transformed itself from an application where we shared our life in photos to a real platform of choice for companies. A few years ago, there were already a lot of celebrities on Instagram and big companies.

Today, entrepreneurs and smaller businesses also want to take their share of the pie. And that’s understandable, 70% of US companies use Instagram for a business purpose (and you know like me that Americans are ahead).

There is an upward trend in the use of Instagram for businesses, which I confirm with Google Trends… It’s normal, in recent years, Instagram has evolved to benefit companies with:

Precisely, a few weeks ago, Instagram took a big step forward by launching in France the Shopping feature only available to professional accounts and that allows companies to tag products on their publications.

It should also be noted that the platform is filled with Generation Y youth (also known as Digital Natives or Millennial). Omnicore claims that 59% of Instagram users are between 18 and 29 years old (Generation Y). And 33% of Instagram users are between the ages of 30 and 49 years old.

The Digital Natives alone represent a huge market with a purchasing power that account trillion dollars. They are also early adopters of new technologies and are not afraid to spend their money. They want to know more about the companies that market the products they buy. What is the history of the company? Who is behind this product? How was the product designed?

This is why it is so important for companies to give a more “human” side to their entity. Instagram and other social networks are among the levers to start this transition.

In fact, Instagram claims that 80% of Instagram users follow at least one company on the network, 60% of whom said they discovered a product or service on the platform.

Will you be one of these companies?

In this article, I will first show you the key steps to get started. Then we’ll see how you can grow on the network.

Before you publish your content, make sure to use a professional account. Fortunately, it is very easy to convert a personal account into a Business account from the Instagram app.

To do this, press the wheel button next to the “edit profile” button:

Also, to convert your personal account into a business account, you will need to connect it to a Facebook page. After clicking on “Switch to Professional Profile”, follow the few steps and link your pro account to your Facebook Page.

The advantage of the business account is that you can add your details:

The pro account allows you obviously to advertise Instagram, which is not possible with a personal account.

Finally, the pro account has very powerful analysis tools (a bit like Facebook) that allow you to know the scope and commitment to your posts (interesting to determine the best time to publish).

You can also learn more about your followers like their age, gender, location, and the hours they are most active. If you still feel like switching to a pro account, make your decision by analyzing this infographic produced by Later.

For example, if you’re not a business, and you’re not aiming to increase your followers, and you do not plan to use Instagram’s analytics, it would be wiser to stay with a personal profile.

On Instagram, your bio is one of the only opportunities to make a good first impression to users who discover you.

Writing an organic is an art.

In this article, we will stick to the basics of a good Instagram bio that, in a few lines, must:

The link you put in your bio is the only one you can put on Instagram. Choose it well and if you have had trouble deciding, you can use a tool like Linktree that allows you to link to multiple platforms.

For organic, another thing you need to understand is that you have to differentiate two terms:

The username is used to identify your account and to differentiate it from another… Generally, it can be a pseudonym, your full name or the name of your company. With the name, these are the 2 elements that you can look for when you search on Instagram.

This is the number one rule before you start on a social network. What goal does your company want to accomplish with Instagram?

After all, you will invest your time and money. Invest these resources smartly. Depending on the goals you set, the way you measure the results (KPIs) will be different, as will your communication.

Here are some goals that brands seek to accomplish on Instagram:

Focus on one or two goals and align all your resources to reach them. For example, gaining visibility and developing a community are two goals that go well together. I also regularly find ecommerants who use Instagram for the sole purpose of staging their products.

To stay in people’s minds, you have to publish regularly. But what to publish and how often?This is what we will see.

What to post on Instagram? 

If you have defined the objective (s) of your presence on Instagram, you should already have a good idea of ​​what you are going to publish.

On Instagram, you have the choice, you can publish:

The photo is the most classic format on Instagram and in all cases gets a good engagement rate. Product photos work pretty well when you know that 65% of top-performing posts feature products.

Starbucks uses Instagram to present new products in everyday situations. They also present photos of members of their community (we will talk about this strategy later)

But it’s not just the product photos that get engagement, the photos that show people work pretty well too, with 36% of mentions I like more than those without (this is the opportunity to make more selfies!).

Also remember to geotag your photos, include relevant hashtags (between 10 and 30) and write an engaging description (photo caption).

Instagram is a social network centered on storytelling, both through images (which tell a story themselves) and the legend of the publication that will give it a context and be useful to include a call to action.

You should ask a question at the end of each publication. This is the best way to get feedback(which will increase the reach of your posts).

How often publish on Instagram and when to publish? 

It’s a big debate on Instagram and I will not get into it. Really, I hate these debates where one argues about the best time of publication or the frequency of publication that must be adopted.

Some say that you have to publish 1 to 2 times a day on Instagram. Others advise to publish even more.

In my opinion, and this is purely subjective, the frequency of publications is not important.

What matters is the quality of your content.

If you are able to publish very high quality content 3 times a day, do it, but also monitor your engagement rate.If your engagement rate goes down, it probably means you’re boring your followers.

It should also be noted that recently, the Instagram algorithm has been updated to ensure that the most recent posts appear first in the feed. In fact, many users complained that they were constantly seeing the same content and sometimes even publications that are 3 or 4 days old, to the point that Instagram users would miss 70% of the content in their site news feed.

As users will again see the most recent posts first, you could try to post when your followers are online (you can find out with the pro account analytics tools).

For example, publish a first time at a time when the application is the most consulted:

Post a second time based on your analytics. In any case, know that knowing the best hours of publications requires time and experimentation.

In addition, it is not the only factor that will influence the scope of your publications.

Note:Tell me in the comments at what time of day your posts get the most commitment. I am curious to know your opinion.

It will soon be 2 years since the Stories are present on Instagram. Popularized by Snapchat, they are now part of Instagram. Indeed, more than 300 million users (out of 800 million) who use Stories. It’s no coincidence that this type of content works so well.

First, because stories are ephemeral contents. They last only for 24 hours. Stories are also more authentic and less “fakes” than classic posts on Instagram.

So it’s a totally different content than the publications we’ve seen for years. But it’s not just people like you and me who have benefited from this new way of communicating on a social network.

42% of the companies polled by Buffer in their 2018 State of Social study say they have already created Stories on Instagram. That’s already a lot, but what’s even more interesting is that 68% of the companies surveyed plan to create more Stories in 2018, whether on Instagram, Snapchat or Facebook.

It’s quite logical. I told you at the beginning of the article that a large part of Instagram users are from generation Y.

A generation that loves this type of content, more authentic.

For businesses, the benefits of Instagram Stories are endless. They can:

This list is endless. Really … The only limit is your creativity and the stories you have to tell. In addition, you do not need to pay attention to the visual identity of your feed since your Stories disappear after 24 hours.

From the point of view of the algorithm, it is interesting to do stories because people who watch them to the end are likely to see your posts more often in their news feed.

Instagram also makes it easy for you to easily improve your stories by adding text, hashtags, polls, geolocation and other icons.

You can also add different fonts to your texts.

The Polling feature is particularly interesting because it allows you to engage people watching your Stories again.

On Instagram, it’s called a Takeover when an influencer or a member of the team takes control of the account.

To finish on the Stories, do not be afraid to “let go” a little as long as you do not endanger your image. Do not try to be perfect, but be interesting … and avoid selling. Put yourself in the user’s place. They do not look at Stories to discover products.

Depending on the goals you have set (I hope you have done your homework), the analysis of the results will be different.

For example, if you are aiming for visibility, the key (KPI) indicator that you will need to monitor each week is the growth in the number of followers. Click this icon to see the results of your account.

Do not forget to individually analyze the commitment and scope on each publication to see what type of publication works best:

Post regularly and do Stories, that’s good. This will allow you to collect a few hundred fans a month if you use relevant hashtags.

But that’s not enough of course… This is where influencers come in. These are users who have already acquired thousands of followers. They are called influencers because they are recognized in their field and enjoy (often) blind trust from their followers.

For this reason, brands do not hesitate to form partnerships with them to take advantage of the capital-trust that these influencers have acquired over the years.

Often, when we think of an influencer, we think of Kylie Jenner. But not everyone is so popular (and expensive). The smaller ones have thousands of followers and the biggest ones have millions.

Influencers with more than a million followers are usually out of reach (unless you put millions on the table). Those with 100k to 1 million followers appear to be already affiliated with only a few brands.

I am not saying that they are out of reach, BUT it is not by offering them 100 or 200 € per post that they will agree to promote you. After all, they already receive requests like yours every day… It’s the law of the market. 

In this game, it is the big brands that take the prize.While those with between 1000 and 100k Followers have fewer opportunities than the latter and are therefore listening to partnerships.

In addition, they cost less and benefit from a better capital-trust (thus more commitment on their publications).

These are the influencers you must aim for. At most they have followers and commitment, at most they are expensive. 

Today I am only going to present some examples of influence marketing campaigns:

Create brand awareness

A brand awareness campaignis not about selling, but about showing your brand to more people.

Brands also enjoy competing with influencers or offering gifts to generate demand.

To sell products

Daniel Wellington is a great example.

The brand has literally refused traditional marketing to build on a real army of influencers to generate brand awareness and make sales…

They rely on known influencers of any industry (fashion, beauty, fitness, etc.) and offer them to take a picture with a Daniel Wellington watch (and a promo code of course …).

I know that sounds unrealistic when I think of brands like Daniel Wellington. These brands have more resources than you. That’s why you should turn to micro-influencers who are more affordable. You may even be able to get away with offering your products in lieu of pay.

Partnering with influencers is the first strategy (paid) that allows you to quickly gain visibility on Instagram or sell…

Maybe less quickly, but the advantage is that you can start with a few euros a day. They are not yet very popular, but companies are increasingly thinking of adopting them, as shown by the results of this study conducted by Later.

As on Facebook a few years ago, organic reach is decreasing on Instagram, forcing big Instagram accounts to sponsor their poststo keep their usual engagement rate.

On Instagram, ads can be used for many purposes:

In addition, Instagram ads integrate well with the platform as they look like normal posts.

The targeting is obviously very interesting since it’s the same as Facebook advertising and keep in mind that you have access to several formats (as in Facebook):

Instagram posts that contain at least one hashtag get on average 12.6% more engagement than those without.

On Instagram, a common practice among companies is to create their own hashtag, which is called a branded hashtag. According to Simply Measured, 7 out of 10 hashtags are branded hashtags.

But what exactly is a branded hashtag?

A branded hashtag is a clean hashtag for your business or a marketing campaign.

Your branded hashtag could represent the name of your company, your slogan or the name of one of your products. It can also be the name of an Instagram contest you organize.

For example, Starbucks regularly uses branded hashtags to announce a new product and create buzz through its community and influencers. Starbucks creates the hashtag in connection with the product and sharing on all its social networks.

In this way, their clients as influencers can post a photo of their Latte with the branded hashtag. In other words, it’s free advertising for Starbucks that their customers do with joy, as evidenced by the number of publications containing the hashtag in question.

Red Bull also has its own hashtag that its extreme sports community keeps using in their publications.

Most often, there are branded hashtags for:

10. Encourage (and republish) user-generated content

User-generated content is one of the most credible forms of content for your brand. Indeed, 9 out of 10 online consumers have more confidence in UGC than traditional advertising.

This is a content originally published by your users (fans, customers) that you republish on your social accounts (Facebook, Instagram, etc.), and mentioning the person who produced this content.

The UGC is not only useful for gaining the trust of your community. It can also serve you to develop your community on Instagram. For example, Buffer has enjoyed exceptional growth in its Instagram account in just one year (+ 400% – from 4,250 to 21,000 followers).

According to them, a big part of the growth of their Instagram account can be attributed to the CGU they republished on their account.

In my opinion, this type of content should be part of your strategy, regardless of your industry. It’s up to you to create a branded hashtag that is “fun” enough to be used on Instagram.

Also remember to encourage your customers to use your branded hashtag to collect UGC. This can be done by organizing a contest, using influencers to promote it in their posts or by encouraging their use via emailing.

I have already seen e-merchants propose to each new customer to publish a photo of their new product with the brand hashtag against a promo code. Sometimes the best content you can publish is not yours, but the other ones…

Note that you must ask the person who produced the content to agree before republishing it to your Instagram account (or other social network).

Remember: consumers have more trust in their peers than brands.

Start your instagram growth campaign now!

Have you heard about Instagram? After having converted 400 million Internet users, it is the turn of companies to succumb to Instagram, a social network that has become unavoidable.

What is Instagram?

Instagram, is a mobile application available on iOS, Android, Windows Phone and tablet, it can also be used on PC. It allows to share photos and videos with his network of friends and to leave comments on the pictures posted by other users.

The social network Instagram belongs to Facebook since 2012, it was launched in 2010 by the American Kevin Systrom  and the Brazilian Michel Mike Krieger , both entrepreneurs and developers in computer science. According to official figures dated September 2015, Instagram has 400 million users in the world nicknamed “Igers”.

The mobile application includes the following features:

• Creating a public profile,
• Subscribing to user accounts,
• Interactions with shared content like likes and comments,
• Tags,
• Promoted videos of 60 seconds,
• Counters of views on videos,
• The ability to create and manage multiple accounts from the app,
• Connecting to other social networks like Facebook and Twitter.

Some numbers,

Instagram ranks third in the top 10 social networks in the world in August 2015, behind Facebook leader and Chinese network Qzone.

At the end of 2015, Instagram is:

• 400 million users,
• 30 billion shared photos,
• 2.5 billion “likes” every day,
• 46% of users follow brands,
• 70% of French members connect to Instagram at least once a day.

Sources: Moderator’s Blog

Instagram in the youth

Young people between 13 and 19 are hyper connected (13:30 per week on the Internet) and spend more and more time on social networks. Although Facebook is still in the lead, according to the latest Ipsos study, the social network Instagram detracts from Facebook with a 14% increase in registrations in 2015 compared to the 7% of registrants in 2014.

Young people aged 16 to 35 are the biggest fans of Instagram. It’s the mobile network par excellence by telling their stories via photos, selfies and comments. It is also a network very fond to learn about fashion, beauty, photography, music, stars and some brands.

Instagram and businesses

The social network is turning more and more to professionals and since the end of 2014 has been offering certified accounts, such as Facebook and Twitter, accessible to brands and public figures. Instagram seduces companies and claims a larger audience than the Twitter social network. Brands capture this trend and target young people by telling stories, Storytelling! This audience for companies, represents advantages, such as:

• The SEO,
• A location-based marketing,
• The development of the company’s presence on other social networks,
• The federation of a community of fans with a strong commitment.

The Lacoste brand illustrates this trend with the launch of a new product, the LT12 racquet via Instagram. Not less than 7 episodes of campaigns performed on the visual and emotional shock for the community to feel engaged. These episodes are also available on Lacoste’s YouTube channel.

A company can connect its Instagram account with its website (adding a simple extension on WordPress for example). The social network also provides “tools” to add additional features like Facebook, such as:

• Scheduling of publications at certain times,
• The relay of images or videos posted by other Internet users,
• Complete statistics.

Instagram is also introducing the Carousel Ads to help brands share stories through imagery. It’s a new way for brands to tell stories and share more images.

Conclusion

Instagram has quickly become a social network of reference in the field of social media. It is a pure product of the Y generation and a great asset to seduce a targeted audience by surfing on the trend of the moment: to put forward more and more visual contents while leaving a part to the graphic design.

The arrival of stars, personalities and major brands contributes to the success of the social network among young people who can follow them. Like Twitter and Facebook, Instagram seeks to improve the user experience and now offers certified accounts to ensure the user that the account on which it is, is true.

But make no mistake, the global success of Instagram is also thanks to Facebook that he must. As shown in the graph below, the number of registrants on the platform exploded between 2012 and 2013, after the buyout by the social network. Instagram has grown from 30 million registered users in April 2012 to 300 million in December 2014. Because if the application remains independent within Facebook (it is still run by its co-founder Kevin Systrom), it benefits from the technological, marketing and commercial power of its big sister.

In France, it is Facebook that directly manages its commercial deployment by selling advertising space. The site offers advertisers a self-service tool that allows brands to create their own campaign and target their audience according to different criteria (age, interest, location …). Almost as simple as posting a picture.

Will Instagram continue its explosive growth? Will he dethrone his big brother Facebook?

Follow us on the benefits of instagram growth

Instagram Growth benefits

Fan of Instagram, I love his inspiring little squares of life! And yet … some of his practices annoy me so much!

What I like about Instagram is, above all, the pleasure of inspiring me with pretty pictures full of authenticity, following fascinating personalities from near and far, and exchanging with them.

To subscribe to accounts, I let myself be carried by my desires and inspirations of the moment, according to the feeds that I like at first sight.

Most of the time, my intuitions are good, and I enjoy following the accounts that managed to capture my attention. 

Because I feel good, that I find a certain interactivity, and that I really appreciate the content they offer.

Otherwise, I have the honesty to unsubscribe, even if they are sometimes very good, when I realize that they just do not fit me and do not pack me more than that.

I had some time weakness to believe that it was the same for everyone, everyone really interested in the content of an account, focusing on quality without thought, for pleasure, according to his tastes.

However, the prolonged use of Instagram allows me to discover that if it remains fortunately the majority of the case, more and more often, the lure of numbers comes first.

An Instagram of sweetness, in a world of brutes. Because the habits and customs in force on the network, sometimes glitzy, end up annoying me.

A quick tour of the practices that I find most curious…

• The “ghost” subscribers

Either all these accounts that subscribe … then that one hears never speak. I totally understand that we do not like all the pictures, or that we do not want to comment, but subscribe to an account and NEVER LIKE even a single picture, even at the beginning, I do not see too much interest?

• Perfection at all costs

Like everyone else, I dream in front of certain accounts to photos staged, filtered and retouched, or in front of standardized feeds. It sure looks more “professional” and inspiring.

But as far as I’m concerned, too much perfection tires me quickly. If everything is too clean, I end up finding it smooth , and I do not stick if there is not behind some asperities , some imperfections , which I can identify or attach myself .

And then I suspicious always of such accounts, which saw mass can lead to is feeling devalued with its “small” quiet life, to compare his talents to believe that the lives of others always so beautifully presented is better than his .

Even though we know the risk, it is sometimes difficult to keep a step back and not fall into the trap.

• False shares

You know, those who present themselves as a “thirst for discovering new accounts” … but who impose to invite 12 people , and reposter an attractive montage, in exchange for a promotion of your account on theirs (often not even guaranteed, and presented as a favor) …

The first time, we let ourselves be tempted … Why not? If we appreciate the account, we say that it is a good exchange of process … Only, we disillusion quickly.

Already, because of the hypocrisy of the concept – admit that when you want to discover, you do not need to impose conditions!

And in the end, these accounts usually end up always by highlighting the same type of “attractive” accounts that do not need so much pub. Or on the contrary, will end up tagging 36 accounts on the same photo, where nobody will finally have the courage to click.

In short – the effect for the “sharer” is very limited, while the “shared” is quiet advertising on the backs of its subscribers … (I understand that some people really want to make some discoveries. But let me not believe that the goal is not primarily to make oneself known? I can understand that we want to try once, when it is too regular, it annoys me. )

• The ballet of “follow” / “unfollow”

Nothing more annoying than to see an account subscribe (Aaahhhhh!!!) and then unsubscribe soon after (Oooohhhhh!!!). At first we find this coming and going incessant disappointing, then we get used to it, and we quickly understand that some find a way not very subtle to attract attention to quickly grow their number of subscribers.

Like an account, and then unsubscribe if you hang up finally, no problem. But come back 3-4 times … must still be damn distracted; o)

Sometimes it is clearly identifiable, because the accounts have nothing to do with ours (cuckoo is the pro of fitness is German! It is true that we have plenty in common …!) , Or because we see that they follow thousands of accounts at a time (but of course). 

But others have this type of methods with accounts quite similar to ours, and I find it even more annoying and disloyal. If an account I like, I subscribe as a great, no need to come 3 times in a row pretend to love me!

• Burst like and cardboard thanks

If they do not subscribe, some accounts do not get any better by artificially likening 12 photos in a single go, and going away as they came , just to draw attention to their account (or a variant , come to like all the photos corresponding to a certain hashtag) . If you like, you subscribe!

And worst of all, it’s this new fashion to really thank in the story those who have these kinds of practices! I really do not understand why encourage them? Can we lack discernment to the point of believing that they are sincere likes? Or is it to catch the attention of the tagged account in the hope that he will end up subscribing anyway? Mystery!

• The stories galore

I am clearly more fan of photos, feed, than ephemeral stories. In time, I ended up finding them interesting, if they are spontaneous, funny, or useful, and I sometimes even appreciate seeing the people behind the accounts “live”. As long as the stories are limited, it suits me!

But when an account spends its time filming itself, or worse, filming its children, in completely uninteresting scenes or incessant monologues (all cut with the same way of talking …), it sucks me or even puts me sometimes uncomfortable. In these cases, I go systematically without looking.

And as we do not see stories before subscribing, I can sometimes end up just unsubscribe for that, while I liked the feed!

• Publication notices

Some try to counter the Instagram algorithm, which does not necessarily show all our publications to subscribers, by announcing each new post with screenshots in story.

… Is it really a drama if some subscribers miss a photo? I can understand when it is a photo a little exceptional, or a particular text (a question to its subscribers, a result of contest, an exceptional announcement …), but I do not understand when it is just another photo featureless.

If an account does not see it, it’s certainly because he did not like the previous ones … and we cannot force him to like what we publish! It’s the game, it’s better to know how to accept it…

• Followers purchases and pods

I approach this last point in a more detached way, because it seems to me all the same rare in the accounts that I am. But these techniques are spreading and are basically the most annoying, because the most unfair and most significant of the bait of the figure and gain above all.

First, these accounts magically find hundreds of new subscribers overnight, thanks to the purchase of fictitious “followers” (suppliers openly offering their services in comments).

Then those who subscribe to “pods” , these groups of “likes” exchanges, aiming to create an automatic engagement on the posts, even if it is not sincere .

Fortunately, it remains easy enough to keep a step back on all these practices, and take them for what they are: a “marketing” of the social.

But they remain fairly symptomatic of the change to a dehumanized and less authentic Instagram, which I cannot rejoice.

This is for positive instagram growth information

The social network of photo and video sharing is now a real business opportunity. And many companies have understood this well. But still it is necessary to know the subtleties of this social media …

Instagram, what is it? What are the benefits for my company?

When determining the best social networks for your business , did you take Instagram into consideration? Because today it is a formidable communication tool for your business. Instagram is the social network of the image par excellence. It is now one of the most popular platforms. Its principle could not be simpler: share photos and short videos with its community, put “likes” and comments on content that we like, and exchange by private messages. But behind the simplicity are the indisputable advantages of Instagram for your business. 

Let’s start with a bit of history. Instagram was created in October 2010 by two American engineers. Originally designed as a photo-sharing app with filters, the platform quickly became a hit. So much so that in April 2012, Facebook decided to buy it, against the trash of a billion dollars. A turning point in the history of the application, which then continued to grow. And today, just a few numbers to realize the enormous weight of Instagram. According to the latest statistics, the social media has 1 billion active users per month, and 500 million daily! 

Every day, 95 million photos and videos are posted, and 4.2 billion likes are recorded. What give a small overview of the audience that your company can touch on this platform. Especially since it has a real specificity. Indeed, more than three quarters of the users are under 34 years old, and 65% of the registered ones are women. Figures that help to target his messages.

Why use Instagram rather than another social media?

You have not been convinced by the impressive figures of Instagram? Or by the possibility of reaching a particularly young audience? You may think that other social networks can do just as well … But the platform has not said its last word! First, the network is experiencing incomparable growth. For example, the number of active monthly users has doubled in just two years. It’s no coincidence that companies are making it their new playground.

Instagram has more than 2 million active advertisers per month. This means that your competitors have certainly not waited for you to get started … Then, another interest of Instagram for companies lies in its very essence: the cult of the image. The platform is the ideal tool to highlight your products and build your reputation around your brand. 

Finally, the most important asset comes from the commitment rate. As a reminder, on social networks, commitment measures user interactions with publications (likes, comments …). On Facebook, the organic reach (that is to say the number of people affected by your publications) is very low, so it is necessary to advertise to reach users and therefore create commitment. Not on Instagram! Indeed, this metric would exceed 5% on Instagram, which is 80 times higher than Facebook! Businesses can gain high visibility from users without spending money.

How to take advantage of Instagram for businesses?

Reaching your targets on Instagram is therefore easier than on some other social networks. What’s more, this platform has a wide range of possibilities to highlight your products or services … But be careful not to scatter, otherwise your identity will be scrambled! That’s why it’s essential to start by establishing an Instagram marketing strategy, including the image you want to convey. 

Then, to give it life, you have the choice of ingredients, and the most delicious recipe will be to use them in a balanced way. You can start with the publications, consisting of a photo or a short video (1 minute max), accompanied by a text. You can also indicate your location at the time of posting, which is particularly useful in the case of a local activity. The other major tool of the application is the story. It is a short and ephemeral format, which disappears after 24 hours. 

His interest ? Build a story (as the name implies) around several photos and videos. The story also allows for a more spontaneous exchange: it can be used, for example, to share the scenes of an event, which creates an effect of proximity with its community. Finally, this format is very popular because it usually has a greater reach than a post classic. In addition, Instagram offers a “live” feature, that is to say the broadcasting of a live video. An ideal format to bring your community together and foster interactions. 

Finally, one of The other major tool of the application is the story. It is a short and ephemeral format, which disappears after 24 hours. His interest ? Build a story (as the name implies) around several photos and videos. The story also allows for a more spontaneous exchange: it can be used, for example, to share the scenes of an event, which creates an effect of proximity with its community. 

How to stand out in his communication on Instagram?

If Instagram offers a myriad of tools, they should be used appropriately to make the most of them. Because the social network has its own codes. First, as we have seen, Instagram highlights images. It is therefore particularly important to look after the quality of your photos. Do not forget to take them thinking “mobile” (rather in portrait format) and do not hesitate to go through the box “editing”. 

The images you publish will reflect the image of your company. But it is also essential not to neglect the accompanying text. To be impactful, it must contribute to your storytelling and immerse your community in your world. Similarly, hashtags are valuable on Instagram and will serve to give visibility to your publications. So choose them carefully, among those corresponding to your universe. 

Finally, keep in mind that Instagram, like all social networks, is a place of exchange. It is in your interest to encourage your community to interact with you, but also within it. And if you receive solicitations, be attentive and reactive: your subscribers will know how to return it!

Here’s how you can benefit from your instagram account.

Benefit from your instagram account

Conclusion

As a reference social media, especially for young audiences, Instagram offers many benefits for businesses , and many tools to develop their brand image. Nevertheless, the platform has its specificities and requires some expertise to get the right messages. To achieve this, why not choose to outsource the management of your social networks ? This is a good solution to make Instagram the social network of your image.